LaGrange College, Under Armour join forces

May 12, 2014

LaGrange College and Under Armour have announced a new partnership that will make the global leader in performance footwear and apparel the exclusive supplier for the school's 16 athletic teams.

Beginning with the fall 2014 season, the agreement includes uniforms and equipment for Panther student-athletes, in addition to marketing and promotional opportunities and access to partner-only designs.

"We're proud to join forces with an industry leader known for innovation," said college President Dan McAlexander. "Under Armour's aim to 'make all athletes better' dovetails with our own mission of transforming student lives. We are happy to partner together to promote performance at the highest level."

Other Under Armour college partners include Notre Dame and Auburn universities and the University of South Carolina. NFL quarterbacks Cam Newton and Tom Brady also endorse Under Armour products.

"We're thrilled to have LaGrange join our growing list of NCAA partners," said Alex Brueggemann, Under Armour Territory Manager. "Bringing two champions together always raises the level of competition. We look forward to empowering the student-athletes, the students and the community of LaGrange College with best-in-class technology as we strive to make ALL athletes better."

The current academic year saw LaGrange College athletic teams earn two trips to national championship tournaments—men's basketball and golf—with two football players reaching the finals for national honors and two golfers being ranked among the country's top 30. Panther players were named to 25 USA South All-Conference honors last year, and, for their achievements in the classroom, 123 student-athletes received USA South All-Academic recognition.

Pouncer "Panther student-athletes are an accomplished group," said Athletic Director Jennifer Claybrook. "As we look ahead to the start of a new season, I couldn't be more excited to have Under Armour supplying our teams with their standard-setting apparel and footwear. This agreement provides the critical resources we need to enable our student-athletes to be at the top of their game."

Under Armour (NYSE: UA), the originator of performance footwear, apparel and accessories, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at levels. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the company's website at

A four-year liberal arts and sciences college affiliated with the United Methodist Church, LaGrange College is consistently ranked in the top 10 and as a "best value" among Southern schools by U.S.News & World Report. The oldest private institution of higher learning in Georgia, LaGrange offers 60 areas of study with an emphasis on global engagement and service.

News Desk

@ LaGrange - Your weekly update
from LaGrange College

Columns Magazine


Master Calendar
Faculty/Staff Directory
Request an Expert

Social Media



Subscription form

For more information contact:
Media Relations
Communications & Marketing
601 Broad St.
LaGrange, Ga. 30240